A comparison between one thing and another, made for the purpose of explanation of clarification. Often refers to the seemingly impossible or surreal for extra emphasis. For example, a task that appears impossible is analogous to obbtanining blood from stone. The success of an implicit analogy in a design is dependent upon the ability of the target audience to interpret exactly what the analogy is. Picture above is a poster created by Sagmeister Inc, that features a headless chicken. This is an analogy for making a lot of effort and noise, but yealding little again.
A ligature of the latin word et, meaning ‘and’. The name ampersand is a contraction of the Latin phrase ‘and per se and’, which translates as ‘the symbol for and by itself means and’. The earliest usage of the ampersand symbol dates back to the first century AD and it is now found in many languages that use the Latin alphabet. Read More