The RGB color model refers to the additive model of color where red, green, and blue light all are together added in different ways to create a wide array of colors. This name of color model derives from the three additive primary colors that are used. They are red, green, and blue. This color model’s main purpose is for the representation, display, and sensing of images especially in electronic systems like TV and computers. However, it has been utilized in conventional photography as well. Even prior to the electronic age, this color model has a sturdy theory already behind it as it was according to human perception in colors. Read More
The CMYK four colors, process color, or color model refers to the subtractive color model that is utilized in color printing as well as to explain the process of printing itself. In CMYK, there are four inks to use in the printing are used as reference: cyan, magenta, yellow, and key or black. Even though it differs by press operator, print house, press run, and press manufacturer, the ink is applied typically in that order of abbreviation. Read More
In graphic design, chroma refers to the quality of the purity, saturation, or intensity of a color. For instance, a gray is a neutral color, meaning it has an extreme low chroma. Meanwhile, fire-engine red can be a high chroma red while brick red is a middle chroma one. We can also translate chroma as a representation of the “purity” of any particular color, in association with saturation. The lower chroma means the less pure or more washed out, just like in pastel colors. Read More
As a graphic designer in learning, Photoshop is most likely to be your first choice of graphic design software. There are various things this program can do with abundant features you can choose from. One of them is called channels, which we will discuss briefly here. Today, we will explain what channels are and how you can use it in your Photoshop. Read on. Read More
You may often hear the terms of calliper and find it rather confusing since here are basis weight and equivalent weight. Those three terms are used in determining or measuring paper weight. To help you eliminate such confusion problem, we decide to compile a comprehensive table of paper weight, in addition to a brief explanation for each term. Now, you can finally compare different paper types in addition to their equivalent weight. Read on. Read More
The use of calligraphy is widely spread, with the use of this writing-related visual art could be found nearly everywhere. Calligraphy itself is the design as well as execution of lettering with the use of a broad tip instrument, brush, or dip pen as the writing instrument, among other ones. In contemporary era, the calligraphic practice can also be defined as the art of providing from to signs in a harmonious, skillful, and expressive manner. Meanwhile, modern calligraphy varies from functional designs and inscriptions to fine-art pieces, in which the letters may be readable or not. Read More
Buckram refers to a stiff cloth that is commonly made of cotton, but still occasionally with linen. This cloth is usually used to protect and cover books. However, buckrams can also be used in order to stiffen clothes. In modern uses, buckrams are already stiffened. The method used to stiffen this cloth is by soaking it in a substance, usually contains pyroxylin, so the cloth is stiffened by filling the gaps present between the fibers. Buckram was also known as “bokeram” in the Middle Ages, referring to the fine cotton cloth.
When it comes to talking about broadside, chances are we are going to discuss history as well. It is because of the use of a broadside, which refers to a large sheet of paper printed only on one side, was initially used as posters, event announcement, simply advertisements, or proclamations. The history of broadside can be traced to the 16th century, more particularly in Britain, North America, and Ireland in form of ephemera, temporary documents for a specific purpose and to be thrown away.
In a typeface, it also features a vast kind of punctuation marks as part of its character set. Among of them are braces, brackets, and parentheses. These are three sets of symbols serve to include additional information, whether it comprised of numbers, words, or symbols, which are not essential in general regarding to what meaning of the paragraph or sentence hints. Even though these marks have this particular function, each of them has its specialized usages. While today we will focus
When it comes to creating a design for your brand, the choice of fonts used for both the logo and content is always very important as it can say a lot. For this reason, big and famous brands are extremely specific in terms of their choices of typography. The smaller brands thus can learn a lot from learning the bigger one’s decision making regarding this visual aspect. Today, we will share some tips and trends in choosing fonts for brands among world-class ones. Here they are.