Skip to main content

About US

Site that provides texttual definitions and visual explanations for some of the more common terms found in the key areas graphic design and pertinent entries from the wider world of graphic arts.

This site aims to provide a clear understanding of the many terms that are often misused or confused such as italic and obliques, or the difference between an overprint, a surprint and a reverse out. As you might expected, this site provides visual explanations, and many of these are examples of commercial work, produced by leading contemporary design studios, to ilustrate the correct usage of typographical elements such as the ellipsis, the rules for the handling of problems such as widows, orphans & the hypho and the correct usage of numerals to produce accurate text.

Graphic design communicates through a range of visual devices including montages, collages, metaphors, rhetoric and juxtapositions, all of which, and more, are explained and illustrated.

A clear understanding of the key terms used in graphic design will help you to better articulate and formalise your ideas and ensure accuracy in the transfer of those ideas to others.

First Things First manifesto
Pictured above is the First Things First manifesto. Written in 1964 by designer Ken Garland it was presented as a backslash againts consumer society. The manifesto was signed by over 400 designer and helped place graphic design, which was at that time a relatively young discipline, in a wider social context.

Design professionals draw inspiration from innumerable sources such as their urban environment or by cross referencing elements contemporary life with those of bygone days, and delving back into the rich tradition of the arts as a means of visual stimulation. Inspiration is key to the generation of exciting design ideas. It is with this in mind that we hope that this site will also serve as a source of ideas to inspire your creativity.