A late nineteenth century decorative arts. Furniture and architecture movement that sought to reverse the demise of beauty at the hands of the industrial revolution, and re-established the link between the worker and Art through an honesty in design. This movement is typified by leading protagonists such as Willian Morris, Dante Gabriel Rossetti and Frank Lloyd wright.
ITC Rennie Mackintosh was created by Phill Grimshaw – 1996. It is bassed on the handwriting and drawings of scottish designer Charles Rennie Mackintosh (1868 – 1928) who created highly original buildings interiors and furniture with quirky flairs.
ITC Rennie Mackintosh was designed following research and collaboration between the international typeface corp and the glasgow school of art. This font family is unusual and off beat. And a good choice for product packaging, and graphic designs with a period flair.
source : http://en.wikipedia.org