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Arts & Craft Movement

A late nineteenth century decorative arts. Furniture and architecture movement that sought to reverse the demise of beauty at the hands of the industrial revolution, and re-established the link between the worker and Art through an honesty in design. This movement is typified by leading protagonists such as Willian Morris, Dante Gabriel Rossetti and Frank Lloyd wright.

ITC Rennie Mackintosh was created by Phill Grimshaw – 1996. It is bassed on the handwriting and drawings of scottish designer Charles Rennie Mackintosh (1868 – 1928) who created highly original buildings interiors and furniture with quirky flairs.

ITC Rennie Mackintosh was designed following research and collaboration between the international typeface corp and the glasgow school of art. This font family is unusual and off beat. And a good choice for product packaging, and graphic designs with a period flair.

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A range of diacritical marks and symbols which indicate that the sound of a letter is modified during procunciation. While accentss are not a common feature of English. They are relatively common in other languages such as Spanish, French, German and Slavic languages.

And accent above a vowel angled upwards to the right, which indicates that it is close of tense, has a high or rising pitch, a long pronunciation, or that the syllable in which the vowel appears is stressed. From the Latin acutus, meaning ‘sharp’

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Absolute & Relative Measurements

The two measurements systems used in the typography.

Absolute measurements
Absolute measurements are easy to understand as they are measurements of fixed values. For example, as milimetre is precisely defined increment of a centimetre. Equally, both points and picas, the basic typographic measurements, have fixed values. All absolute measurements are expressed in finite terms that cannot be altered.

Absolute Measurements

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